People & Culture
Recently, Tony Russo featured Glenn Gould in an article reflecting on Gould’s 40-year career in funeral service and his new role as President of Funeral Home Services at Chptr.
The article traces Gould’s path from founding MKJ Marketing in the early 1980s to helping funeral homes navigate the industry’s shift toward marketing, preneed planning, and digital tools. Today, that experience carries into his work with Chptr, where he continues supporting funeral directors as the profession evolves.
Read the full article on Glenn Gould’s journey in funeral service: https://ondeathcare.substack.com/p/the-evolution-of-a-profession-glenn
Key Takeaways
The profession evolves with the communities it serves.
When Gould and his wife Marilyn launched MKJ Marketing, many funeral homes relied primarily on tradition and long-standing community presence. As communities grew and competition increased, marketing and preneed planning became an important part of how funeral homes connected with families.
Technology expanded how funeral homes reach people.
As the industry moved further into the digital space, Gould’s work grew from traditional marketing into website development and online obituary services. His time with Tribute Technology also included speaking and educating funeral directors about how digital tools could support their work.
Experience continues to shape the next chapter.
After years of speaking about and advocating for Chptr’s approach to broadcast memorialization, Gould formally joined the company in 2026. His decades of industry insight now support funeral homes looking for thoughtful ways to extend remembrance into the communities they serve.
Why This Matters
For funeral homes, the tools may change, but the purpose stays the same. Families want to share the news of a passing and bring their community together in remembrance.
Leaders like Glenn Gould have spent decades helping funeral homes adapt while keeping that purpose at the center. At Chptr, that work continues by helping funeral directors extend remembrance through trusted local media while keeping the funeral home firmly at the heart of the process.
