Recently, Funeral Director Daily covered several developments at Chptr, including the company’s appointment of Glenn Gould as President of Funeral Home Services and its growing partnership with Anthem Partners across locations in the United States.
The article also highlights Chptr’s initiative to bring death notices back to broadcast television. As local media continues to evolve, the approach explores how funeral homes may share announcements through television and streaming platforms while maintaining strong ties to their local communities.
Read the full article in Funeral Director Daily: https://funeraldirectordaily.com/chptr-makes-moves-promotes-televised-obituaries/
Key Takeaways
Chptr continues building industry partnerships.
The article highlights Chptr’s recent partnership expansion with Anthem Partners following a series of pilot programs and an extensive diligence process. The partnership reflects continued interest in broadcast memorialization as funeral homes explore new ways to share death notices.
Broadcast television offers new visibility for death notices.
Chptr’s platform focuses on placing death notices on local television broadcasts. By using broadcast and streaming channels, funeral homes may be able to share announcements in a format that reaches viewers within specific geographic areas.
Local targeting continues to evolve with modern media.
The article also discusses how streaming platforms now allow advertisers to target audiences by ZIP code or geographic radius. These tools could give funeral homes the ability to reach local viewers with highly relevant community announcements.
Why This Matters
For generations, death notices have been shared through newspapers and radio stations. As media habits change, new broadcast and streaming tools may offer additional ways to keep those announcements visible within the community.
As the industry explores these possibilities, leaders like Glenn Gould are helping guide how broadcast, digital media, and funeral service traditions can continue to work together.